SUNRISE FLOUR MILL — CASE STUDY
How We more than 10x Flour Sales in just 12 Months
1013%
995%
Total Sales
Growth
Ad-Attributed
Sales Growth
2142%
Increase in
Brand Impressions
Brand Overview & Challenges
Sunrise Flour Mill is a family‑owned producer of heritage, USDA‑organic wheat flours prized by artisan bakers for their digestibility and flavor.
When they approached Elev8, their Amazon presence was barely kneaded.
Low Visibility
Their products were buried beyond page 3 for core “organic flour” and “bread flour” keywords.
Fragmented Advertising
Siloed campaigns with no funnel logic and 18 % of budget wasted on zero‑sale search terms.
Premium Price-Point Friction
The $20–$26 price-point per 5‑lb bag required education and trust‑building to convert modern wheat buyers.
Seasonal Demand Spikes
Q4 baking rush led to stock‑outs that throttled algorithmic momentum.
Services Provided
Listing Optimization
SEO copy, parent‑child variation strategy, and Subscribe & Save incentive stack.
Operations
Inventory run‑rate forecasting tied to weekly ad velocity; automated suppress‑and‑revive for out‑of‑stock SKUs.
Creative
New premium‑feel listing images, A+ modules, and store refresh that highlighted heritage benefits and recipe inspiration.
Advertising
Full-funnel rebuild (SP, SB, SD) aligned to keyword intent, bake‑off testing, day‑part bidding, and placement segment optimizations.
Epic Results
By prioritizing profitable scale, Elev8 transformed Sunrise Flour Mill from a niche listing to a category contender in under a year.
SALES GROWTH
$14,613
$162,721
total monthly sales (advertising + organic).
FROM
TO
AD-ATTRIBUTED SALES
$8,872
$97,183
while maintaining a sub-20% ACoS
FROM
TO
ORDER VOLUME
725
6,687
total monthly orders.
FROM
TO
VISIBILITY
total sponsored impressions.
FROM
244,784
TO
7,125,923
What This Means
Profit-Minded Scale
Kept ACOS below 25 % while increasing ad
spend more than 17x and preserving a 4x ROAS.
Future-Proofed
Rank gains on “organic flour”, “heritage wheat flour”, and “pizza dough flour” lock in organic sales worth 36 % of revenue.
Loyal Customers
Subscribe & Save now accounts for 28 % of total orders, creating predictable base dough each month.
TESTIMONIAL
“When we started with Elev8 last fall, our Amazon presence was minimal—almost an afterthought. Less than a year later, we’ve had multiple months in a row of 1,000%+ year-over-year growth. We set what felt like an ambitious goal to take sales from low six figures into the seven figures, and we’re now trending ahead of that. Elev8 hasn’t just met expectations—they’ve exceeded them.
Elev8 feels like part of our business. They’re not just managing Amazon—they’re on our team, aligned with our goals, and helping lift the entire brand.”
— Cam Schaefer (Chief Marketing Officer)