SUNRISE FLOUR MILL — CASE STUDY
How We Grew
Heritage Flour Sales 5x in 10 Months
494%
1338%
Total Sales
Growth
Ad-Attributed
Sales Growth
1545%
Increase in
Brand Impressions
Brand Overview & Challenges
Sunrise Flour Mill is a family‑owned producer of heritage, USDA‑organic wheat flours prized by artisan bakers for their digestibility and flavor.
When they approached Elev8, their Amazon presence was barely kneaded.
Low Visibility
Their products were buried beyond page 3 for core “organic flour” and “bread flour” keywords.
Fragmented Advertising
Siloed campaigns with no funnel logic and 18 % of budget wasted on zero‑sale search terms.
Premium Price-Point Friction
The $20–$26 price-point per 5‑lb bag required education and trust‑building to convert modern wheat buyers.
Seasonal Demand Spikes
Q4 baking rush led to stock‑outs that throttled algorithmic momentum.
Services Provided
Listing Optimization
SEO copy, parent‑child variation strategy, and Subscribe & Save incentive stack.
Operations
Inventory run‑rate forecasting tied to weekly ad velocity; automated suppress‑and‑revive for out‑of‑stock SKUs.
Creative
New premium‑feel listing images, A+ modules, and store refresh that highlighted heritage benefits and recipe inspiration.
Advertising
Full-funnel rebuild (SP, SB, SD) aligned to keyword intent, bake‑off testing, day‑part bidding, and placement segment optimizations.
Epic Results
By prioritizing profitable scale, Elev8 transformed Sunrise Flour Mill from a niche listing to a category contender in under a year.
SALES GROWTH
total monthly sales (advertising + organic).
FROM
TO
$14,613
$86,828
AD-ATTRIBUTED SALES
$8,872
$55,255
sponsored products revenue Aug 2024 → May 2025.
FROM
TO
ORDER VOLUME
725
3,853
total monthly orders.
FROM
TO
VISIBILITY
sponsored product impressions.
FROM
244,784
TO
4,499,335
What This Means
Profit-Minded Scale
Kept ACOS below 25 % while increasing ad
spend more than 17x and preserving a 4x ROAS.
Future-Proofed
Rank gains on “organic flour”, “heritage wheat flour”, and “pizza dough flour” lock in organic sales worth 36 % of revenue.
Loyal Customers
Subscribe & Save now accounts for 28 % of total orders, creating predictable base dough each month.
TESTIMONIAL
“Elev8 took us from hobby baking on Amazon to a full‑on commercial bakery. Their strategic kneading of ads, creative, and operations rose our sales faster than a sourdough starter.”
— [Placeholder testimonial – to be replaced with SFM quote]