SLMD SKINCARE — CASE STUDY
How We Grew Sales 92% While Lowering ACOS ~40% in Just 4 Months
+92%
+53%
Total Sales
Orders
Units
ROAS
+$6.60
+3.17 pts
SP AOV
SP CVR
+54%
2.27 → 3.79
23.6% → 15.6%
~44% → 26%
TACoS
ACoS
Services Provided
Advertising
Full-funnel SP, SB, SD mapped to intent. Query pruning, placement and daypart controls, and bid automation to concentrate spend where it converts.
Listing Optimization
Crisp benefit copy, comparison and proof elements, value stacks, and variation hygiene to support conversion and higher AOV.
Operations & Analytics
ASIN-level budget lanes, weekly KPI scorecards, and guardrails for CPC, ACOS, and TACoS to maintain profitability as we scale.
Creative
Ad creative sequencing that moves shoppers from category hook to clinical proof to offer, aligned to funnel stage.
Brand Overview & Challenges
SLMD Skincare is a dermatologist-led personal care brand with clinical credibility and strong product-market fit.
The Amazon objective was clear: grow topline while improving efficiency.
Visibility
SLMD Skincare had limited capture of highest-intent keywords relative to category potential.
Efficiency
The brand also had mixed placement performance and CPC creep in non-converting lanes.
Conversion
Having stronger on-listing value communications could boost CVR and AOV further.
Segmentation
Budget needed tighter ASIN and intent segmentation to protect returns.
Incredible Results
By prioritizing profitable scale, Elev8 helped SLMD grow faster and more efficiently in just four months.
SALES GROWTH
FROM
TO
$45.7k
$87.6k
AD-ATTRIBUTED REVENUE
ROAS 2.27 → 3.79, ACOS ~44% → ~26% on only +27% ad spend.
FROM
$24.5K
TO
$51.8K
CONVERSION & VALUE
FROM
TO
14.56% SP CVR
$26.80 SP AOV
17.73% SP CVR
$33.40 SP AOV
ORDER VOLUME
TO
FROM
1,736
2,655
ACCOUNT EFFICIENCY
Saw an eight-point improvement on TACoS while revenue scaled.
FROM
23.6%
TO
15.6%
What This Means
Profit-Minded Scale
Revenue grew while ACOS and TACoS improved. More sales with better unit economics.
Stronger Economics
Per Click
Higher CVR and AOV increased revenue per visitor and per dollar of media.
Foundation to Compound
Clean query mix, disciplined budgets, and creative sequencing set up the next phase of growth without a step change in spend.
TESTIMONIAL
"Jorge (brand manager) is very responsive and incredibly proactive… he takes full ownership and acts as a partner. You can tell he knows what he’s doing—he knows the business inside and out… and he’s been an absolute pleasure to work with.
The communication has been great on in meetings, on Slack, and the design team has been providing beautiful work, pushing A/B tests... it feels like the whole team is constantly evaluating where we can move the needle next. The knowledge is there, and the service has been great."
— Kevin Lee | CEO